Century of the Self (the)
"This series [of 5 hour long segments] is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy." - Adam Curtis
To quote the BBC site:
To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?
"We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. [...] Man's desires must overshadow his needs."
Free to download at this link and elsewhere:
Werner Erhard, Jerry Rubin, Wilhelm Reich, Edward Bernays, Sigmond Freud
public relations industry, advertising. manipulation, mind control, sales,
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